Leveraging Brand Marketing Project

This presentation focuses on transitioning Wisdom Panel from performance marketing to brand marketing, aiming to create a lasting connection with pet owners. By fostering trust, loyalty, and a unique brand identity, the strategy emphasizes building emotional resonance through storytelling, community engagement, and valuable content. The phased plan outlines steps to refine brand identity, engage on social media, and build a pet-owner community, ultimately positioning Wisdom Panel as a trusted companion in each pet’s journey. Through these efforts, Wisdom Panel will establish a sustainable brand presence, ensuring long-term growth and customer loyalty.