Apple New Innovation Marketing Plan Project

This project outlines the marketing strategy for the IFridge, an innovative new product concept that I came up with which is designed to revolutionize the way we interact with kitchen appliances. The IFridge combines state-of-the-art technology with everyday kitchen needs, featuring a smart touchscreen interface, personalized food management, and seamless connectivity with other devices. The marketing plan covers product positioning, target audience, pricing strategies, and promotional tactics, all aimed at making the IFridge a must-have for tech-savvy consumers looking for both convenience and efficiency in their kitchen. This plan serves as a blueprint for launching the IFridge into the market and establishing it as a leader in the smart appliance industry.