Nonprofit Org Website UX Redesign

This project focuses on redesigning a non profit organization's website called Touch Mother Earth to strengthen its connection with users interested in sustainability and community wellness. The redesign addresses issues like text overload, inconsistent branding, and mobile optimization, aiming to boost user engagement, improve event registration, and create a cohesive brand identity. Through user interviews, the project identified key user needs, resulting in solutions such as enhanced navigation, clear CTAs, and a streamlined mobile experience. These updates led to increased website traffic, event sign-ups, and positive feedback from users seeking a nature-focused, community-driven online space.