Pepsico Digital Media Plan Project

This presentation outlines the "Pepsi Soda Summer Campaign," PepsiCo's innovative strategy to boost brand awareness and engagement throughout the summer. The campaign leverages a mix of digital platforms, strategic artist partnerships, and interactive experiences to reach the target demographic of 18-34-year-olds in the U.S. With a focus on immersive social media content, concert partnerships, and targeted ads, the campaign encourages consumers to "Quench Your Summer with Pepsi." Through a well-balanced budget and platform-specific tactics, this campaign positions Pepsi as a refreshing companion to memorable summer moments.