Urban Outfitters Brand Strategy & Management Project

This presentation showcases a comprehensive brand strategy & management project focused on Urban Outfitters (UO). It includes a detailed SWOT analysis and an in-depth review of UO’s brand positioning, offering valuable insights into the company’s strengths, weaknesses, opportunities, and potential threats. Through this analysis, we aim to identify key areas for growth and improvement, particularly in terms of inclusivity and product diversification, to enhance the brand’s appeal and long-term success. This project highlights my ability to strategically assess a brand’s market position, identify growth opportunities, and recommend actionable solutions, making it an ideal example of my skills in brand management and strategic thinking.